My philosophy is that photography should be printed. I don’t suggest it should only be printed because most of the time, like you, I am viewing my photographs on a screen of some kind. I’m not a luddite. I’m not against social media or websites. However, I do believe that a tangible photographic print can far surpass the intangible electronic image. It is better. It can be the best!

And to sell my message, to indoctrinate you into my way of thinking, I’d like to offer you one of my prints so you can see for yourself. I hope this print will inspire you to produce your own prints and photo books. You don’t have to print them yourself as there are many printers and bureaus around the world that will do the job for you. All you need is the incentive – the influence – to turn some of your photographic files into photographic prints.

My friend Dr Les Walkling explains how he use Edward Weston’s prints as a guiding light. While he was living and working with Frederick Sommer in the USA, he would take one of the prints he was working on and visit a nearby gallery where some of Weston’s prints were on the wall. He hold his print up next to Westons and make mental notes. Why was Weston’s print so luminous? Why did it sing more than his? And gradually, by comparing his work with a standard to which he aspired, he improved the quality of his photography.

Now, I’m no Edward Weston, but hopefully in a similar way, my print can give you an aim point to help you on your journey.

So, which photograph? Visit my personal website www.petereastway.com and look around. If it's a bit overwhelming, look at The New Tradition section which has 100 of my favourite photographs from my book of the same name. Choose any of the photographs for printing (excluding a very few which are subject to a limited edition which has sold out). And of course, you can always order a second or a third print - they are available in the same size for AUS $750.

The photograph will be personally printed, signed and embossed on an A2 (420x594 mm) sheet of Canson Infinity paper using archival pigment inks from Epson. The print is unframed and postage is included.